Our 鈥溛蘼胱ㄇ Brand鈥 is visually represented in our official logos, colors and icons. It also includes our university mission, vision and values. But more than that, the 无码专区 Brand is the accumulated experiences, interactions, feelings, communications and perceptions each person has with the university. This makes all of us 无码专区 brand ambassadors, and that is why it鈥檚 important to know how to utilize both the 无码专区 Brand and the Brand Campaign.
The Brand Campaign is used primarily in our recruiting efforts. Its elements are not designed for institutional pieces like environmental graphics (building signs, light post banners, directional signage, etc.) or for 鈥渆vergreen鈥 materials that will last longer than the life of the current marketing campaign.
This includes core brand elements like logos, colors (无码专区 Red, black and 无码专区 greys), mascot and fonts. These are universal elements that unite the various campaigns and brand initiatives.
This includes all collateral that utilized the 鈥淥pportunity in Action,鈥 鈥淟earning to a Greater Degree鈥 and 鈥淐hoose Red鈥 campaigns of the recent past. New design elements, campaign fonts, messaging and visuals will be utilized across our 鈥淩edefining What鈥檚 Possible鈥 recruiting campaign.
Use the templates below to update your email signature line to the new "Redefining What's Possible" campaign styling.
FirstName, LastName
Title
Department
Building
Address
Warrensburg, MO 64093
660-543-XXXX
FirstName, LastName
Title
Department
Building
Address
Warrensburg, MO 64093
660-543-XXXX
FirstName, LastName
Title
Department
Building
Address
Warrensburg, MO 64093
660-543-XXXX
Yes.
鈥淟earning to a Greater Degree鈥 and 鈥淐hoose Red鈥 are such old campaigns that any materials
created at that time are very out of date (and look like it). Please contact IMC,
and let鈥檚 talk about replacing them.
鈥淥pportunity in Action鈥 is a newer campaign, and as long as the content of the pieces is up-to-date, those materials should be used rather than thrown out.
Please do not reorder any materials using any of these old campaign themes.
If you have additional questions, please call Integrated Marketing and Communications at 660-543-4640 and ask to speak with our brand specialist.